Reputation Management
What Is Online Reputation Management?
Online corporate reputation management helps search engines display the best possible search results about a company, product, service, or individual. Reputation management involves measuring online sentiment, identifying positive and negative search engine results. After initial research efforts are made to then promote positive search results and eliminate or suppress negative search results. Reputation management often includes the creation of relevant, highly placed online content properties that can be controlled, thereby reducing possible reputation damage by third-parties.
What Does Online Reputation Management Accomplish?
Create a Barrier Against Negative Search Results
Prevention is the best approach. You do not need to wait until negative search results appear with your brand before acting against it. It may take time to diminish negative results. The best method of prevention is creating and promoting positive online content about yourself or your brand, and insuring search engines find that content to be highly relevant. This content can create a strong barrier against most forms of negative search results. A reputation barrier is accomplished through the creation of new content and reviews, promoting existing content and aggressive search engine optimization. When negative search results find their way into the search engine indexes, strong positive search results can keep the negative ones suppresssed on pages further back – effectively eliminating it from view.
Control Over Online Perception
Reputation risk management enables companies and individuals to control up to 100% of first page search results. This helps insure the information people see when performing a search is the content you want them to see. The process is begun creating relevant search content like blogs, social media, reviews, press releases, articles, and other materials. Relevant content is then dripped onto these properties over time in a natural, organic manner. Content is updated on a schedule while social media and optimization networks are created around the desired positive content. Through the combination of new web properties, promoting existing pages, and fresh relevant content, On Q Media reputation manager controls the first page of search results for your brand. This complicated network is continually used as a tool to control online perception in search engines.
Remove Negative Search Results
Some online content can be removed by getting the content owner to either remove it, or by placing “special” HTML tags on the page so that search engines no longer include those pages in search results. What cannot be removed is supressed to pages further back and replaced in search results by high PR, well linked positive web content. Recent search engine data shows up to 95% of searches only take place on the first page (about 42% in the first position alone), negative content suppression is as effective as removal.
Reposition (Move Up) Positive Search Results
Many of our clients simply want to put their best face forward. These often include politicians, high (and low) profile executives, companies, or people in the job market. A sentiment analysis shows how a company or individual is perceived in search results in either a negative, neutral, or positive manner. The most positive search results are often on page two, three, or further back – where they are not often seen. By identifying positive reputation search results and aggressively promoting them over time, the first page of search results changes to reflect the best information possible. By simply repositioning positive search results online perception can be dramatically altered.
Can I Do Online Reputation Management Myself?
It is possible to manage online reputation yourself. It is important to note that knowledge of online content creation, content management, aggressive search engine optimization, and social media are required for all but the simplest forms of reputation management. If your reputation problem is very simple, or you have no problem at all, you may wish to do it yourself.
Professional Reputation Management Services
To solve more complex online reputation problems you will need a professional. We humbly suggest ourselves for this task. Just fill out the contact form, or phone one of our friendly representatives at 1-866-575-8440 for a free, no-obligation consultation.
Our online reputation management programs reduce or eliminate negative reviews from search engine results pages, dramatically corrects search engine results pages, and controls the distribution of content worldwide. No one has a larger network than On Q Media.
