Online corporate reputation management helps search engines display the best possible search results about a company, product, service, or individual. Reputation management involves: measuring online sentiment, identifying positive and negative search engine results. After initial research efforts are made On Q Media can then promote positive search results and eliminate or suppress negative search results. Online reputation management often includes the creation of relevant, highly placed online content properties that can be controlled by the management firm, thereby reducing possible reputation damages by third-parties. Our reputation management services include defensive and protective reputation management. Every project is different, here are some of the services we provide to protect your brand.
“We are in business to solve online reputation management problems ranging from protective to extremely nasty.”
Prevention is always the best approach. You do not need to wait until negative search results appear with your brand before acting against them. Keep in mind if you wait for your first negative results to appear, it may take some time to diminish the effects of these results on your brand.
The best method of prevention is creating and promoting positive online content about yourself or your brand, and ensuring search engines find that content to be highly relevant through Search Engine Optimization. This content can create a strong barrier against most forms of negative search results. The task is accomplished through the creation of new content and reviews, promoting existing content and aggressive search engine optimization. If new negative search results find their way into the search engine indexes, strong positive search results can keep the negative ones suppressed on pages further back – effectively eliminating it from view. Out of sight, out of mind.
Reputation risk management enables companies and individuals to control up to 100% of first page search results. This helps ensure the information people see when performing a search is the content you want them to see. The process is begun creating relevant search content like blogs, social media, reviews, press releases, articles, and other materials. Relevant content is then dripped slowly onto these properties over time in a natural, organic manner. Content is updated on a schedule while social media accounts and optimization networks are created around the desired positive content. Through the combination of new web properties, promoting existing pages, and fresh relevant content, On Q Media reputation managers can control the first page of search results for your brand. This complicated and extensive network is then continually used as a tool to control online perception in search engines.
Some online content can be removed by getting the content owner to either remove it, or by placing “special” HTML tags on the page so that search engines no longer include those pages in search results. Whatever content cannot be removed is suppressed to pages further back and replaced in search results by high authority, well linked positive web content. Recent search engine data shows up to 95% of searches only take place on the first page (about 35% in the first position alone), negative content suppression can be just as effective as removal.
Many of our clients simply want to always put their best, first. These often include politicians, high (and low) profile executives, companies, or even people in the job market. A sentiment analysis shows how a company or individual is perceived in search results in either a negative, neutral, or positive manner. The most positive search results are often on page two, three, or further back – where they are not often seen. Identifying positive reputation search results and aggressively promoting them over time to the first page of search results brings your company’s best foot forward.. Simply repositioning the positive search results can dramatically alter online perception of your brand.
Review sites like YELP and others are the life blood of many companies. We help manage positive reviews for software, books, restaurants and products by managing the posting of real customers’ positive reviews. We can also offer ‘shill’ reviews, but we do so with authoritative accounts that must be created and aged for you specific campaign. This approach takes time and can be costly, but it is the easiest to control and often the most effective.
To solve more complex online reputation problems you will need a professional. We humbly suggest ourselves for this task. Just fill out the contact form, or phone one of our friendly representatives at 1-866-575-8440 for a free, no-obligation consultation.
It is certainly possible to manage online reputation yourself. It is important to note that knowledge of online content creation, content management, aggressive search engine optimization, and social media are required for all but the simplest forms of reputation management. If your reputation problem is very simple, or you have no problem at all, you may wish to do it yourself.
The work we do for our search engine reputation management clients is 100% confidential. Online reputation management can be a sensitive matter; we understand this. Only our core staff are aware of the specific nature of our confidential assignments. Whether we help our clients site(s) rise, or assist negative information to fade back in the results, we do so quietly.
Often we do such a good job of search engine reputation management, our clients continue to use our services for search engine optimization long after the reputation management problem has been eliminated. Our massive network of online relationships can be harnessed to focus on the key phrases you want your site to rise for.