Just because we’re an online marketing company, doesn’t mean we only market online. Pigeonholing your approach to just one method of marketing has bad idea written all over it. We understand SEO and inbound marketing are the hottest things right now, and our core services are developed around that idea. But even after saying all of that I want to shift gears for a minute on this blog and turn attention toward one of the more forgotten methods of traditional marketing.
I’ve been doing extensive research and field testing with respect to cold calling. I’ve spent hundreds of hours researching, writing and making actual cold calls to put ideas and theories to work. As the CEO of a service company that specializes in business to business relationships cold calling to me was an important skill to have. I also theorized that aspects of cold calling would directly transfer to outreach in social media. That’s actually the topic of my next post, but let’s not get ahead of ourselves.
I started the way many people would with Google (online marketing 101, be found on Google) I found a number of resources including: scripts, books and videos. I copied a couple of scripts into Open Office (Microsoft Word for all the conformists out there) made a few tweaks and picked up the phone. Let me tell you I was excited, after all I offer an incredibly valuable service to businesses, they should be jumping at the chance to work with me. I looked up a few business phone numbers and dialed.
It went terribly, I never felt more defeated. I was completely dismissed in every attempt and at the end of a brutal day of rejections I had no more clients than when I started. What was I doing wrong? The short answer… Everything!
I figured if I was going to complete my crash course in cold calling, I needed the expert advice of a cold calling guru. During my research I discovered a video of cold call done by, a Keller Williams Real Estate agent in Easton Massachusetts, Deric Lipski. Deric, was doing something online with cold calling that nobody else was. He wasn’t talking about making cold calls, he was actually making them. Immediately after the 1st video ended, I watched the rest of his library. I had found my guru. Before I knew it I was dialing to “cold call” Deric himself and ask him for an interview, Deric Accepted.
When I first started this seemed obvious to me, I thought the purpose of my call is to make a sale. After all that’s why I was doing it, I wanted more clients. I was completely wrong. The purpose of my cold calling now is never to make a sale, rather the purpose of my call is always to set an appointment. I want to get my prospect to agree to an appointment with me so that I can arrange time to spend with them to make my sales pitch. Collecting money over the phone from someone you’ve spoken to for only a few minutes is extremely difficult, if not impossible. I know however that if I can arrange a meeting with my prospect that I can much more effectively demonstrate the value of my service, build trust and close a sale.
First thing you need to do is decide who your audience is. Then you need to find them. There are so many tools online to help you find businesses and people in your niche that would benefit from your service. I’m not going to go into too much detail in this article about where to find your prospects, this is something you will have to do on your own. I will however recommend using Google to create a giant spreadsheet of targets and to keep track of their information. You can download our pre-made spreadsheet for keeping track of this info here. When building your list, business’ names and phone numbers simply isn’t enough. You’ll need to research your targets and find out who the contacts are. Using tools like LinkedIn, Facebook and even Twitter can help you track down the names of the specific people within a company you need to target to be successful. If you are unable to find the right information about contact names I strongly recommend doing exploratory calling prior to making your sales call. Using multiple phone numbers is helpful for this task, you can actually use multiple phones or software options, like Google Voice, Skype, Twilio or Mojo (I’ll discuss Mojo in more detail later in this article and Deric discusses it a bit in the above interview). In an exploratory call, you can ask point blank questions to fill in your spreadsheet of data. You will not be pitching anything on this call just trying to gather information. Ask for the names of contacts, ask for email addresses, ask for the receptionists name and email as well, (receptionists are the gatekeepers, make them your friends) record all this information into your spreadsheet for later use. Make up any excuses you need to, to get that information and don’t hold back. What usually works for me is saying either your trying to gather information about the company to make a purchase, or even more effectively that you’re doing a write up for an article on “insert internet publication here.” I actually run a few business news type sites so I keep that in my corner if I ever have to back anything up. If you don’t get it on your first approach, wait a couple days and try again from a different number with a new approach. The bottom line is when you finally are ready to make your sales call, you wont be doing it cold, despite the name. You’ll be armed to the teeth with information.
Getting into the proper mindset for cold calling is important. When dealing with constant rejection (even if you’re the best) it can be depressing.
“I used to be a salesmen it’s a tough racket.” -Alec Baldwin, Glengarry GlenRoss
What most people recommend is finding some music you can use to get amped up to make calls before you start. Don’t be afraid to get fired up. Others suggest calling people in your network that you already do business with and already like you. This can be a sufficient boost to confidence starting out. Others suggest watching motivational videos, like TED Talks and Tony Robbins. I personally like to watch this classic motivating scene from the “Glengarry Glen Ross” movie, starring Alec Baldwin.
Often times when making a cold call, the person who answers the phone is not the person whom you need to speak with. Generally, you’re trying to reach key decision makers not receptionists. If you were able to track down information about the specific contacts you need to reach through online research or exploratory calling you can generally bypass the gatekeeper with a high success rate just by asking for the person whom you wish to speak with by name. Other effective techniques include telling little white lies. You can simply say “I’m trying to reach John Doe, he’s expecting my call” or “I’m returning a call from John Doe.” This is a good one for stubborn secretaries that reject you in previous attempts. If at all possible try to make the Gatekeeper your best friend, they wield the power to decide what calls and messages will get passed on.
*Pro Tip using a nickname rather than a formal name is often helpful, this give the impression to the secretary that you and the target are already quite familiar. Example: “Hey, is Eddie in?” Rather than “Hi I’m calling for Edward Roberts.”
Most scripts I’ve read include some variation of this formal introduction. “Hi, My name is INSERT YOUR NAME HERE, I’m Calling from INSERT COMPANY NAME HERE.” I figured these scripts all have this in common, I should add this to my approach right? Wrong! What I’ve found is that people are too frequently unreceptive to cold calls, starting with a statement like this, even in the friendliest voice possible, immediately raises the defense of your target. Instead of being interested in listening to you, they are now more interested in how to stop listening to you.
During a call I want to disarm the targets as much as I can. If it’s at all possible I don’t even want them realize I’m making a sales call. One of the most effective ways I found to start the conversation is with the simplest approach. You may not believe this but an overwhelmingly positive and confident greeting of just “Hi!”, “Hello!”, or “Greetings!” followed by a pause to let them speak and answer back is the easiest way to begin your call. It accomplishes all of your goals for an opener, 1.)You come across as friendly first 2.)You need something to say 3.) You don’t want to alert them that you’re making a sales call right off the bat.
I usually like to follow their response up with something along the lines of “I’ve been doing some research into your company, I was hoping maybe you wouldn’t mind answering some questions I have.” This statement is one of my favorites. It completely disarms them, at this point they’re going to agree to try and answer some of your questions. Why? Because they think you are about to ask them about their services. What you’re really about to do is ask them qualifying questions to determine how to introduce your product/service. The way you approach the next step and questions will be variant upon what your industry is. Mine is marketing, so I’ll share a little bit about my approach.
My next question is usually something like, “Can you tell me are you guys really busy this time of year?” The target still thinks I’m looking for information about there product, which leads them to two typical responses. They’ll either be candid and casual and tell me no, because they want to make sure to appear to have enough time to handle my “potential need.” The second option is they’ll say yes, because the want to appear important enough to be deserving of my “potential need.” The answer they give is irrelevant because they’re both met with the same question. “Do you think you could reasonably handle more business at this time?” Any smart business person is going to say yes here to your question. They have just qualified themselves to me as having a need for my marketing services. Here’s where I switch gears a bit, now that they’ve qualified themselves to me, I’ll ask them a question like “let me ask you this, if you could learn about something your competitors are doing to get more business would you want to know about it?” About this time my more astute targets will generally start to realize this might be a sales call, and more than likely you’ll probably meet your first objection.
What do you say when your sales prospect says, “I’m not interested?” Do you just move on to the next prospect? Or, do you attempt to ask a few more qualifying questions to get to the heart of why they said no? Below are examples of common objectives in cold calling.
This is probably the most common objection I hear thrown around. “I don’t have time for this call” It really means I don’t want to be bothered by someone I don’t know and I’m trying to be polite to get you off the phone. If you ask the right questions though they will stay on the phone longer, respond with something like:
Prospect: “I’m sorry I don’t really have time for this call I’m right in the middle of something”
Me: I clearly hear you saying that, and don’t want to take up much of your time but let me quickly ask you something, do you think if there was a way to get 20-30% more leads for your business every month that you would want to know about that?
We’ve all scene this above scenario, “I don’t have time”, “I’m right in the middle of something” or “I’m in a meeting”, etc.. I hear people say they feel bad disarming these objections. They don’t want to appear rude or disruptive. Let’s be honest if any of these were true they wouldn’t have answered their phone in the first place. Don’t ever feel bad disarming these objections. You’re not actually interrupting the person. They’re just trying to ditch your call. Take it personally, don’t be ditched. You’re objective is to keep them on the line. Even if they were in the middle of something and you are interrupting them, so what? You’ve got to make your appointments and sales so you can feed your family right? Besides hopefully the service you’re offering them has actual benefit to them, in this case you’re helping them do the same, don’t ever feel bad about that.
I don’t have money or I can’t afford this now. This is a tough one for a lot of people, in this case you really need to drive home a direct benefit to them. Many prospects use this excuse to get off a call, its not often the case that they genuinely can’t afford it. They are trying to get rid of you again. My favorite way of disarming this objection goes something like this.
Prospect: “I really cant even afford to use any new services now”
Me: “I can clearly hear you saying that and I want you to know I’m not asking you for any money, I just want to give you some free information about what I do. Let me ask you this, If I could show you something that your competitors are doing to make more money. Could you see that as being worth a few moments of your time?”
I also keep a free trial in my back pocket as well. I’m pretty confident in our services to get results that once in a while to close a deal I don’t mind doing a free trial. I generally like to keep this reserved for closing a sales pitch at a meeting in a worst case scenario.
It depends on how far into the call you get this one. Early on it’s usually just a dismissal to get you off the phone. I like to use something along these lines when it happens immediately on a call.
Prospect: I’m sorry I’m not interested.
Me: What happened? Did I bore you already? I thought we we’re getting along well. (candidly) Look, let me ask you something..[insert next qualifying question]
I’ve added a bit of levity to it and tried to immediately move past it to my next question. This only works for those immediate “not interested” replies.
In the case of a late call objection where the prospect says “I’m not interested” You can kind of flip the tables on them a bit and ask “if you we’re interested would you see a value in doing this” They can say yes and then you can continue to fire away with qualifiers and close attempts or they could say no..
If they indicate no they do not see a value they’re likely just being stubborn, here’s what I do.
Me: “if you were interested would you see value in doing that”
Me: “I guess I failed then to show you the value, and that’s on me. But Let me simplify it and ask you this; if there was a way that your competition was getting more customers and making more money, wouldn’t you at least want to know about that so you could make a decision for yourself if it was right for your business?”
This one is easy, if I ever get the objection that they’re already using another service similar to mine I can take it in a couple different directions. This one is particularly easy for my business, because I can vet the company and determine if what they’re doing with regards to SEO is working by simply “Google-ing” their keywords. If they’re not on the first page, I know right off the bat that what they’re doing isn’t working. I can use a few different rebuttals in this scenario including:
Prospect: “I’m actually already using another company for this right now”
Me: “Can I ask how long you’ve been with them?”
Prospect: “We’ve been using them for x amount of time”
Me: “The reason I ask, is because you’re not showing on the first page of Google for your keywords, after x amount of time I would expect to see some results, if I could show you something different that your other SEO company isn’t doing that will actually bring results, don’t you think you deserve to know about that?”
This objection is strikingly similar in context to the “I’m not interested” objection. I would handle this the same way as I would an “I’m not interested” objection. Which you should know how to do by now if you’ve been reading this article thoroughly.
Some people like to take this as a measure of success they capture an email address and send over documentation that was asked for. Don’t waste your time, it wont ever be read. I suppose it doesn’t hurt to have a standard email form letter that you could fire over as a last resort if necessary, and its always beneficial to add another email address to your contact list. The bottom line here is this is used as a dismissal tactic to politely end a call. Prospects will ask you to send information so it sounds as though they are interested when in fact they are not. If you don’t believe me, try attaching a spypig to any emails you send out following cold calls and monitor how many of them are opened. You’re best bet in this scenario is to re-enforce your service in this way.
Prospect: “Ok send me some information and I’ll take a look at it”
Me: “Okay sure, I can certainly do that. What would you like me to send you?”
Prospect: “I don’t know, what do you send?”
Me: “To be honest, I don’t know either, I’m in the business of [insert service here] that’s what I know about. Let me ask you this… [continue qualifying questions]“
I can’t stress this point enough, if you can make your target laugh they’re going to be much more receptive to hearing what you have to say. This is true in all aspects of life, people like to laugh. I like funny people, I suspect you like funny people. You’re target will undoubtedly enjoy humor. Exercise caution though, you never want to come off as snarky, or offensive. This approach is best used in reply to strange objections. I can’t teach you humor, or give you any witty lines because this is hard to plan and is most often dependent upon circumstance. You can find a great TED Talks video here about what is funny? (For more information on how you could apply this idea their is an interview with Deric Lipski about cold calling, featured at the beginning of this article which includes some anecdotes about how humor was used in practical scenarios)
So many times, when doing my research I read over and over that cold calling, “is a numbers game.” The more people you call the more leads you’ll get. Yeah and even a blind squirrel finds a nut once in a while. I am here to tell you simply, IT IS NOT A NUMBERS GAME! The quality of the call is what generates leads, NOT the quantity of calls you make. If you do the same damn boring thing on every call and its not working you have to try improving the quality of your calls. I suppose that’s why you’re here reading this article in the first place. Defeating objections is where most people need the most help. Plan for all the possible objections and practice, practice, practice. It can be incredibly helpful to simulate cold call scenarios with your co-workers or friends.
Just Because Cold Calling is Old School, doesn’t mean you need to approach it that way. There are a myriad of technologies available to you to increase your cold calling effectiveness. The one in particular I want to mention here is Mojo. Mojo is a the hands-down best pro application when it comes to cold calling. They have so many features in this system it would be impossible to list and describe them all here. Just go check out there website at http://www.mojosells.com/
“The longer you stare at the phone the heavier it becomes” -Deric Lipski
When you’re going to make cold calls, just pickup the phone and do it. Don’t psyche yourself out and over think it. You’re in control, don’t have any fear of rejection. Learn to accept that you’re going to be rejected from time to time.
Oh you’re ready for a website? Great, I’m real proud of you, but just having a website these days simply isn’t enough. There may have been a time in the late 90′s where saying “I have a website” was enough of an internet presence, but let’s face it that’s not even a quarter of the big picture online now.
There is a gigantic lapse in the website industry that is way too slowly becoming realized by small business owners. The problem has been the hiring of fly by night Freelancers and distant relatives as website designers and developers. So many business have zero clue of how the internet and their website really works. Whether you’re a fellow web designer or small business owner my intention for this article is to sarcastically belittle you into submission so you’ll actually learn and absorb this material to improve your own business.
I will discuss and breakdown all items related to basic web design and proper current standards for SEO integration into your site. This article will concentrate on conception through site launch. So where to start?
1. THE IDEA
What’s your website for? Is this website for a business? A Brand? A Product? A Free Service with Ads? etc… The very first thing you need to do before going any further is to come up with an idea that has profit potential. Running a website costs money, however insignificant it may be as you can get very low cost shared hosting plans. You should always have a revenue strategy in mind for your website.
Okay! So now you have an Idea for a site. We’ll build this article around a fake idea for a Service that helps people reunite with their lost Pets. We’ll want to do some research into the market and determine if the barrier to entry is low enough for us to gain some of the online market share for this cat finding niche. Naturally you’ll want to know how to approach this research. Their are a number of tools available at your disposal to analyze all different facets of your competition (and I will discuss those tools in greater detail in later articles) but for the time being lets discuss the simplest of them all, Google Keyword Tool.
Choosing the proper keyword isn’t easy and it isn’t rocket science either. To choose the right keywords you must first understand the idea of how a converting user searches on the web. Most newbies to internet marketing industry target many one word keywords that are simply unobtainable on their budgets. Plain and simple, STOP DOING IT. Not only are one word keywords nearly impossible for small business owners to get first page listings for their basically useless when it comes to conversions. Let me explain why, again using the example our Lost Pet Finding Service.
The Keyword “Pets” Gets 6.1 Million Local searches a Month on Google. (I found this information with the Google Keyword Tool) While that would be some amazing traffic to be ranked on the first page for the keyword “pets” Its not likely to convert at a high percentage rate of people looking for their lost pet. People may be doing research into what type of pet they should get, this traffic doesnt directly coincide with your goals, and its nearly impossible to rank for without spending big dollars … so why are you trying?
You want to target “Long Tail” Keywords that are directly related to your conversion strategy, this is how you acquire new customers through Search Engine Marketing. Let me provide an example, for our fake niche website of Reuniting Lost Pets with there owners a good keyword might be something like “How To Find My Cat” Gets 18,100 Global searches a month 9,900 Local Searches (US Only). Appearing in the Pole Position for this keyword can turn about 30% of the searches into visitors, (2,970 of them). If you convert this traffic at 1% rate you would recieve 29.7 new customers a month. (obviously im not arguing that you could have 7/10ths of a customer this is just math) 356.4 new customers a year based on one keyword at 1% conversion. When I say conversion this simply means achieving a predetermined goal: A sale, an email sign up, a download, etc.
So now you have a list of relevant keywords to your niche right? How do we know which ones we want to target first on this list. Easy, pick the low hanging fruit! Start by going after the keywords with the lowest competition score. (competition score given by google keyword tool). You will want to start generating traffic and profits to help you build a solid presence to attack some more of the competitive keywords in your niche. Its ok to start with some longer term keyword goals in mind as well, you will need a proper foundation for building rank for them. Keep in mind if you want a true “Monopoly” of your niche you need to start by owning Baltic Avenue, before you can buy Park Place.
4. A DOMAIN NAME
There is much to be said in the ongoing debate over domain name relevance, I will say this, Ideally you want to find a .COM that is first and foremost, available. You should choose something that can be Branded and is easily remembered, and It certainly would’nt hurt if it includes some of your keywords, though there are other ways of including keywords in your URL string that we will get to later. It’s thought to be a good idea to register your domain name for multiple years, this signals to search engine that you intend to stay in business and that you’re not some fly by night website. You can register a domain name at GoDaddy.com by clicking here.
Unless your a huge corporation or have a ready traffic source to provide tens of thousands of visitors you wont need to get to crazy with hosting. A cheap shared hosting plan from GoDaddy.com is sufficient for most purposes.
6. WEBSITE ARCHITECTURE
Chances are if your a business owner you’re not a web developer (unless your in the web development business, duh!) So you probably don’t know the first thing about building a website. That’s OKAY! (Most web design companies don’t know much about it either) This article will lead you down the path to building your own website like a pro. All the coding has already been done, most of the design work too, you just dont even realize it yet.
There are many Open Source Tools for building your website, Joomla, Drupal, WordPress, Magento, OpenCart, etc. For the purpose of this article we’re going to look at the best of them and my favorite, WordPress.
What is WordPress? WordPress is what is known as a CMS or Content Management System. It allows for the Content of your website to be completely independent from the design as well as easily updated (no more paying your web guy monthly) This means you can change your content without having to worry about messing with code or the design.
WordPress is continuely updated by a community of developers so it remains up to date with industry standards. (huge bonus in the ever changing online landscape) Did I mention it’s FREE?
7. BUILDING THE SITE
So by this point you have an idea, a profit model, target keywords, a domain name, a hosting plan, and a website architecture decided upon. Next thing to do is build the site. You will want to activate your hosting plan on your domain and upload all the wordpress files to your FTP. You can download WordPress at WordPress.org. Once installed login to your hosting account and setup whats known as a MySQL database, this isn’t hard to do, and most hosting companies can provide support for this. If you use GoDaddy simply go into your “Account” open Hosting Accounts, and then click the “Database” tab on top. The rest of the process is simple and instructions appear on screen. Find somewhere easy to keep track of the information you put in when setting up your MySQL database as you will need it again when you install WordPress.
Instaling WordPress is simple and only takes a couple minutes, once you have uploaded the files and built your MySQL database simply navigate to your site’s URL and follow on screen instructions.
8. DESIGNING THE SITE
Once WordPress is installed you’ll want to give it a look copacetic with your brand/idea. You can find thousands of FREE WordPress Themes all over the internet, (and some for sale ones) do some looking find something you like and install. (Install via “Appearance” Tab in WordPress Admin Panel.)
9. ADD KEYWORD RICH CONTENT
Now that you have a site up, you’ll want to add Content, the more the merrier. You’ll want to put content that is highly relevant to your niche on your site. This includes information about products, your company, articles, images, videos etc.
Make sure your content reflects the Keywords you chose, you will want to find your keywords and keyword synonyms in 2-7% of your overall content. Don’t go too heavy jamming keywords in, as this will look unnatural to search engine index robots like Google, and could cost you penalties in the Search Engine rankings.
A good content strategy is at the heart of all websites and SEO. You will want to continually add high quality relevant interesting content to your site. The old SEO adage “Content is King” has never been more true.
10. NAMING CONVENTIONS
Any time you upload any file or files to your site you will want to be sure they follow proper naming conventions for best indexing results. All images should be named with relevant keywords in all lower case with hyphens replacing spaces. For the example site in this article, I might name an image of a lost cat something like “help-find-my-lost-cat.jpg” notice its all lower case and no spaces. That is proper naming convention. Stay away from underscores, traditionally they have been interchangeable, but hyphens seem to have become the predominant space replacer.
Getting back to something mentioned breifly under the “Domain” paragraph of this article, it is to your benefit to have relevant keywords in your URL. It is probable that the perfect domain name you dreamed of with your keywords.com is already taken. You may have had to resort to a different option, thats ok, you can still get your keywords in the URL.
In WordPress you have the option to change your Permalinks (URLS) manually or have them automatically follow a pattern. I like the latter option as it speeds up my workflow and ensures each URL has some semblance of SEO to it. The particular pattern i like to use is “/%post_id%/%postname%” This inlcudes the post ID number from WordPress and the Title of the Post in the URL. Simply place your Keywords in the title (good habit anyway) and they will be in the URL.
( Is it necessary to include Post ID? The reason I like to use this is for inclusion in the “Google News” feed. Each post requires a Unique number in the URL string in order to be picked up by Google News. )
11. SOCIAL NETWORKING
Its a good idea to create a Facebook Page for your business if you do not already have one. You’ll want to integrate FB with your site so that new visitors can follow you on FB. Facebook, or FB for short from here on out, is the largest of the Social Networking options, but certainly not the only. It is to your businesses benefit to be signed up for each and every social network that will give you a free account.
Once you’ve got your social networking accounts, its important to USE THEM. Be Social… Afterall it is SOCIAL networking. Using your accounts on a daily basis will help build a brand presence on Social Networks and attract new potential clientel. It also helps you in terms of search dominance you can find more about Social Media Marketing for Small Business Here
12. SEARCH ENGINE MARKETING
If you’ve made it this far you’re in good shape, but not anywhere near the finish line yet. Now that you’ve built your new fancy site. You’ll want to start attracting new customers. There’s a few ways to approach this, one of which is PPC (Pay Per Click) advertising. In this system competing advertisers place bids on keywords. The top bidders, getting the top placements in the Advertising column in search engines (right hand side of google). Depending on your business, profit model, revenue per conversion, and customer acquisition cost this maybe a great option for you. If you can strike the right balance between advertising and conversions, google adwords can be a rather depenable revenue stream.
As great as Google AdWords can be, it costs money for every lead, the same leads that can be obtained organically through search ranking. In order to get these new customers you’ll need to rank in the search engines for your chosen keywords. Here’s the hard part for most people, “How in the world do I get my site to the top for my keywords??” The answer (in part) is BACKLINKS. Backlinks are links that appear on third party websites that point back at your pages on your site. They act as referals to the search engine. The more high quality referals you have the higher your site will rank. Simple concept, but where do you get links? Well you can beg webmasters for links, or you can hire a proper SEO company (hey over here, pick us, pick us!) to build links for you. To quote a good friend and Top SEO professional “If Content is King, then Links are Queen”
Check Back Soon for Our Next Article on Backlinking in a Post “Google Penguin” World.
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On Q Media has helped hundreds of corporations & nonprofit organizations of all sizes realize increased value in their company.
Just beginning a business or looking to optimize your existing operation and cut losses, On Q Media has the tools to guide you to success.
Efficiency consulting campaigns begin with a discovery session, followed by an in-depth data mining campaign and data analysis. On Q Media can work quietly behind the scenes or among your staff and day to day operations. Business efficiency consulting is an immersive, hands on analysis of the work-flow and communication within your operation.
Based on the analysis of the information collected, strategies are recommended for increasing the business efficiency within the parameters you’ve requested. On Q Media can even guide you through the implementation of the approved strategies. Additional Training sessions can be provided for management team and staff.
Everything can and must be regularly evaluated and measured for success. As a neutral outsider, On Q Media will help you identify poorly leveraged resources, gain a research guided control over costs, to optimize your business for increased profitability with less waste.
To stay ahead of your competitors, contact On Q Media today. Only the streamlined, customer focused company will survive.
Business Lead Generation service simply refers to the creation or the generation of potential customer interest into a launched product or service. A lead is usually generated for diverse purposes. These include functions of that of list building, winning the hearts of customers or for the acquisitions of the list of e-newsletters.
Lead generation is always considered one of the most useful ways of gaining prospective customers. It is not a new concept but the process of lead generation as followed in the current scenario includes an altogether new approach.
Today, sales lead generation can work wonders for just about all businesses. Market trends indicate the fact that lead generation service will become more popular in the near future for the service oriented business undertakings.
Many a times, it is found that lead generation calls for a win-win situation for both seller and the buyer. It is the place where the buyer will be able to make the request for information from different businesses offering a particular product or service that they may be looking for. For the seller, lead generation brings the ideal opportunity to pitch their services or products with the aim to reach their potential consumers.
It is often found that conversion rates emerging from the lead generation are higher than the cold contacts. This is in view of the modern approach taken under the lead generation services.
The Way Lead Generation System Works!
Determine pricing as per lead basis.
Paying for the received leads
Controlling the total number of leads that your business may require each month
Giving the option to select the particular geographical area that may be profitable enough for your own business.
Offering the flexibility to select the product or services as per the need of the client.
We have the expertise to offer you leads that will help you boost your product sales to a great extent. Our customer care service centers are equipped with professionals who have several years of marketing experience.
We carry out research and market surveys as a part of our outbound call center services. Our proven techniques will help to generate fresh leads, bringing about high conversion rates in return.
Above all, On Q Media lead generation can be cost effective. It offers you an easy way to increase return on the investment made and also to get more business from targeted consumers.
We have been offering lead generation services for businesses of different size and form. Starting from small business owners to large corporate houses we cover a variety of industrial sectors.
Reduced sales cost
More of sales volume
Increased profits and sales
Raise awareness for your product or service within your targeted market
Seamless representation of your services, products and company
Updated global prospect database
Leverage sales team time
Scalability to retract or expand size of lead qualification or lead generation
Data Mining is an innovative and incredibly useful methodology which helps reduce cost factor and increase ROI. The world today is information hungry, and with the Internet offering flexible communication, there is tremendous flow of data. Occasionally it becomes important to make the data available in a readily workable format where it can be made useful. Therefore filtered data is of substantial use to particular operations. On Q Media develops efficient data mining services and online data extraction services to increase profits, smooth work flow and offset overall risks.
On Q Media is a leading Web Data Mining Company offering a one of a kind data mining operation. With a focused project management approach effective data mining applications are developed for increased campaign efficiency. Our technical knowledge about various data mining statistical software and statistics management processes makes us one of the top data mining companies in the world.
Range of Data Mining applications include:
Gathering data from websites into excel database
Searching & collecting contact information from websites
Using software to extract data from websites
Searching online newspapers for information
Extracting and summarizing stories from news sources
Gathering information about competitors business
Our team of experienced data miners is always ready to help you with your data mining Internet Research, data extraction, Online Data Extraction, Web Research & Analysis and Data Mining Services requirements.
Our customized approach is applied to current working business models and can be upscaled to any size.